Global InformationAvrom Lasarow information
Avi Lasarow | |
|---|---|
 Avi Lasarow at the 2015 South African Chamber of Commerce Awards | |
| Born | Avrom Boris Lasarow 2 January 1976 Johannesburg, South Africa |
| Nationality | South African British |
| Occupation(s) | Businessman, writer, philanthropist |
| Spouse |
Kelly Lasarow (m. 2016) |
Avrom Boris Lasarow (born 2 January 1976) is a South African-British businessman in the field of genetics.[1] Much of his work has been centred around DNA testing and the development of hair alcohol testing. Lasarow is based in the United Kingdom and also acts as an honorary consul between South Africa and the UK.[2]
In 2013 Lasarow founded DNAFit, a company that sells DNA testing kits developed for nutritional and fitness purposes.[3] In 2018, DNAFit was acquired by Hong Kong company Prenetics, with Lasarow being appointed its CEO.[4]
Since 2020, Lasarow has been involved in the public debate surrounding health passports in the United Kingdom, which he advocated as a gateway to safer and speedier easing of lockdown restrictions during the COVID-19 pandemic. Under his leadership of European CEO of Prenetics, the company has expanded considerably, offering point-of-care testing within professional settings and leisure spaces, as well as providing COVID-19 testing bundles to the travel industry and their respective hubs, including Heathrow, Luton, Stansted and Southend airports.[5]
- ^ Adams, Sarah. "South African lifestyle genetics pioneer joins the Guild of Entrepreneurs". The South African. Retrieved 23 February 2016.
- ^ "Avi Lasarow – Honorary Consul for South Africa in Birmingham". South African High Commission. Archived from the original on 4 June 2019. Retrieved 8 December 2019.
- ^ Edwards, Caryn (3 August 2017). "South African entrepreneur goes from Johannesburg to Silicon Valley". The South African. Retrieved 1 August 2018.
- ^ Hardaker, Alistair (11 March 2020). "DNA entrepreneur: You are too unique for wellness trends". Business Cloud. Retrieved 4 March 2021.[permanent dead link]
- ^ Butler, Sarah (13 August 2021). "This article is more than 9 months old Firms selling UK travellers Covid tests not charging VAT – investigation". The Guardian. Retrieved 27 May 2022.