This article is about the British commercial broadcaster. For the American production and distribution company, see Associated Television International.
ATV Network
The ATV region before its renaming as Central Independent Television in 1982.
Type
Region of television network
Branding
ATV
Country
United Kingdom
First air date
24 September 1955; 68 years ago (1955-09-24), in London 17 February 1956; 68 years ago (17 February 1956) in the Midlands All week in the Midlands from 29 July 1968
TV transmitters
Sutton Coldfield
Waltham
Ridge Hill
The Wrekin
Croydon
Lichfield
Membury
Headquarters
Alpha Tower, Birmingham
London
Elstree
Broadcast area
London (weekends, 1955 to 1968)
Midlands (weekdays, 1956 to 1968; all week, 1968 to 1982)
Owner
Associated Communications Corporation
ITC Entertainment
Dissolved
28 July 1968 (London)
1 January 1982; 42 years ago (1982-01-01), at 12.34 a.m. (Midlands)
Former names
ABC (Associated Broadcasting Company) before 8 October 1955
Associated Television (1955–1966)
Picture format
625- and 405-line
Affiliation(s)
ITV
Language
English
Replaced
ABC Weekend TV in the Midlands on weekends from 1968
Replaced by
Central Independent Television in the Midlands from 1982
London Weekend Television in London from 1968
Subsidiary
ATV Music Publishing
Associated Television was the original name of the British broadcaster ATV, part of the Independent Television (ITV) network. It provided a service to London at weekends from 1955 to 1968, to the Midlands on weekdays from 1956 to 1968, and to the Midlands all week from 1968 to 1982. It was one of the "Big Four" until 1968, and the "Big Five" after 1968, that between them produced the majority of ITV networked programmes. In 1982, ATV was restructured and rebranded as Central Independent Television, under which name it continued to provide the service for the Midlands.
ATV was awarded its first franchise by the Independent Television Authority (ITA) to provide the Independent Television service at weekends for the London region. This service started on Saturday, 24 September 1955, the second ITA franchise to go on air, and was extended until Sunday, 28 July 1968. ATV was also awarded the franchise to provide the weekdays Independent Television service for the Midlands region. This service started on Friday, 17 February 1956, the third ITA franchisee to go on air, and was extended until Monday, 29 July 1968.
Subsequent to the changes made by the ITA to the regional structure of the Independent Television service, ATV lost its London franchise, but was awarded the franchise to provide a seven-day service for the Midlands region which started on Tuesday, 30 July 1968 and was finally extended until 00:34 on Friday, 1 January 1982.
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