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Artkraft Strauss
Industry
Signage
Founded
1897
Founder
Benjamin Strauss
Headquarters
Manhattan, New York
Website
www.artkraft.com
Artkraft Strauss is a sign design and consulting company headquartered in Manhattan, New York. Throughout the 20th century, the company was the preeminent designer and creator of Times Square's iconic signs and displays. These included the “smoking” Camel sign, which wafted giant smoke rings over the Square; the Bond Clothing Stores display, a block-long extravaganza with a perpetual waterfall; and the high-neon north-Square “spectaculars” created for Canadian Club and Admiral Television. For almost a century, Artkraft Strauss was also responsible for the annual midnight ball drop that signaled the new year’s arrival.
ArtkraftStrauss is a sign design and consulting company headquartered in Manhattan, New York. Throughout the 20th century, the company was the preeminent...
of 42nd Street and Bryant Park. Built by the New York sign company ArtkraftStrauss, the clock featured a dot-based segment display emulating the then-typical...
new headquarters of the Times, while the ball itself was designed by ArtkraftStrauss. First held on December 31, 1907, to welcome 1908, the ball drop has...
and for more than eighty years thereafter, Times Square sign maker ArtkraftStrauss was responsible for the ball-lowering. During World War II, a minute...
lights topped with a star-shaped weather beacon which was built by ArtkraftStrauss. The star was green if the following day's weather forecast was fair...
Starr is an American businesswoman and author. She is the president of ArtkraftStrauss, located in Manhattan. Throughout the twentieth century, the company...
billboards around Times Square, ultimately becoming the lead painter for Artkraft‐Strauss and painting displays and windows across Fifth Avenue. By 1960, Rosenquist...
and metal, with dark-glass panels hiding the signage behind them. ArtkraftStrauss Sign Corporation manufactured the signs on the base, which were included...
by the General Outdoor Advertising Company in 1939 and rebuilt by ArtkraftStrauss in 1993. It was located on top of the bottling plant before it was...
Basin meets the East River. In 1937 the prolific advertising firm Artkraft-Strauss Sign Corporation installed the cursive ruby-colored neon-on-metal Pepsi-Cola...
to New York City and got a job animating signs in Times Square with ArtkraftStrauss. Kriesberg befriended the Cubist sculptor, Jacques Lipchitz, who introduced...
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