Top left: Sarah Bernhardt by Alphonse Mucha (1896); Top Right:The Twins by Will H. Bradley for Chap Book magazine (1895); bottom left: Cover of Jugend by Otto Eckmann (1896); Bottom right: Vienna Secession Poster by Ferdinand Andri (1909)
Years active
1890–1914
Art Nouveau posters and graphic arts flourished and became an important vehicle of the style, thanks to the new technologies of color lithography and color printing, which allowed the creation of and distribution of the style to a vast audience in Europe, the United States and beyond. Art was no longer confined to art galleries, but could be seen on walls and illustrated magazines.
The Art Nouveau posters and illustrations almost always feature women, representing glamor, beauty and modernity. Images of men are extremely rare. Posters and illustrations are highly stylized. approaching two dimensions, and frequently are filled with flowers and other vegetal decoration. The major artists who created work in this domain included Aubrey Beardsley in Britain, The Czech Alphonse Mucha and Eugène Grasset, Jules Chéret, Georges de Feure and the painter Henri de Toulouse-Lautrec in France, Koloman Moser in Vienna, and Will H. Bradley in the United States.
Art Nouveau poster designers, especially in the earlier years, had to work with the early technology of lithography, which in early versions limited the number of colors they could use. They are also very much influenced by Japanese prints, especially those of Hiroshige, with their flat planes and two dimensions, which were being popularized expositions in Paris during this period.
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