April Greiman information

April Greiman
April Greiman
	April Greiman, in her studio at Made In Space.la
Born	March 22, 1948 (age 76)
Nationality	American
Occupation	Designer
Known for	One of the first designers to embrace computer technology as a design tool
Notable work	Design Quarterly #133: Does it Make Sense?, Pompidou, MOMA, LACMA, SFMOMA, 1986

April Greiman (born March 22, 1948) is an American designer widely recognized as one of the first designers to embrace computer technology as a design tool. Greiman is also credited, along with early collaborator Jayme Odgers, with helping to import the European New Wave design style to the US during the late 70s and early 80s."^[1]^[2] According to design historian Steven Heller, “April Greiman was a bridge between the modern and postmodern, the analog and the digital.” “She is a pivotal proponent of the ‘new typography’ and new wave that defined late twentieth-century graphic design.”^[3] Her art combines her Swiss design training with West Coast postmodernism.^[4]

Greiman finds the title graphic designer too limiting and prefers to call herself a "transmedia artist". Her work has inspired designers to develop the computer as a tool of design and to be curious and searching in their design approach. Her style includes typelayering, where groups of letterforms are sandwiched and layered, but also made to float in space along with other 'objects in space' such as shapes, photos, illustrations and color swatches. She creates a sense of depth and dynamic, in particular by combining graphic elements through making extensive use of Apple Macintosh technology.^[4] Los Angeles Times called her graphic style "an experiment in creating 'hybrid imagery'".

^ "Biography, April Greiman". AIGA. American Association of Graphic Arts. Archived from the original on October 18, 2018. Retrieved October 18, 2018.
^ Madley, Michelle. "ACAD presents prestigious international designer: April Greiman" (PDF). Alberta College of Art + Design, Calgary, Alberta. Archived from the original (PDF) on December 12, 2010.
^ "The Masters Series: April Greiman". School of Visual Arts (SVA). Retrieved June 28, 2018.^{[permanent dead link]}
^ ^a ^b The Thames and Hudson encyclopaedia of 20th century design and designers. London: Thames and Hudson. 1993. pp. 96. ISBN 0500202699. Retrieved June 28, 2018.

[1] "Biography, April Greiman". AIGA. American Association of Graphic Arts. Archived from the original on October 18, 2018. Retrieved October 18, 2018.

[2] Madley, Michelle. "ACAD presents prestigious international designer: April Greiman" (PDF). Alberta College of Art + Design, Calgary, Alberta. Archived from the original (PDF) on December 12, 2010.

[3] "The Masters Series: April Greiman". School of Visual Arts (SVA). Retrieved June 28, 2018.^{[permanent dead link]}

[20th_DandD-4] The Thames and Hudson encyclopaedia of 20th century design and designers. London: Thames and Hudson. 1993. pp. 96. ISBN 0500202699. Retrieved June 28, 2018.

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April Greiman
April Greiman, in her studio at Made In Space.la
Born	(1948-03-22) March 22, 1948 (age 76)
Nationality	American
Occupation	Designer
Known for	One of the first designers to embrace computer technology as a design tool
Notable work	Design Quarterly #133: Does it Make Sense?, Pompidou, MOMA, LACMA, SFMOMA, 1986