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Amitava Chattopadhyay
Sharing Branding and Innovation learnings with executives
Born
(1956-07-05) 5 July 1956 (age 67)
Calcutta (Kolkata), India
Nationality
Indian
Occupation(s)
Professor, Consultant, Author
Known for
New Emerging Market Multinationals (Book)
Website
amitavac.com
Amitava Chattopadhyay (born 5 July 1956) is the GlaxoSmithKline Chaired Professor in Corporate Innovation — Professor of Marketing at INSEAD, Fellow of the Institute on Asian Consumer Insights,[1] and Senior Fellow at the Ernst & Young Institute for Emerging Market Studies.
Professor Chattopadhyay is an authority on brand management and the author of the award-winning book, The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands.
Over the past three decades, he has published more than 60 articles, with the majority appearing in leading international journals such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Marketing Science (journal), Management Science (journal), International Journal of Research in Marketing, and Long Range Planning.
Prof. Chattopadhyay is on the editorial review boards of the Journal of Marketing, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and Long Range Planning. He has been on the advisory board of the Association for Consumer Research as well as the Association's board of directors. For his research, he has been the recipient of several awards, including the Robert Ferber Award.
Aside from degree programs, Chattopadhyay has taught in executive programs in Europe, North America, Australia, Asia, and Africa. He is on the advisory boards of several companies and a consultant to multinational firms.
^
"Profile - Amitava, Asian Consumer Insights Institute". ACI. Archived from the original on 24 September 2012.
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