This article is about the college football kickoff game. For the college football bowl game, see Peach Bowl.
Aflac Kickoff Game
Stadium
Mercedes-Benz Stadium
Location
Atlanta, Georgia
Previous stadiums
Georgia Dome
Operated
2008–present
Payout
US$170,900,000 per team
Sponsors
Chick-Fil-A (2008–2022)
Aflac (2023–present)
2023 matchup
Louisville 39, Georgia Tech 34
2024 matchup
Clemson vs. Georgia
The Aflac Kickoff Game (known as the Chick-fil-A Kickoff Game until 2023) is an annual series of college football games played on the opening weekend of the NCAA Division I FBS season in Atlanta, Georgia. Organized by the Peach Bowl,[1] the event coincides with Labor Day weekend in the United States. From its inception in 2008 until 2016, it was held at the Georgia Dome. The Georgia Dome's replacement, Mercedes-Benz Stadium, began hosting the games starting in 2017. Since 2012, there have been occasional doubleheaders in the series.
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