Adidas Yeezy (or just Yeezy) was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's[a] Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model ("Boost 750") was released in February 2015. In 2020 Forbes described Yeezy's rise as "one of the great retail stories of the century".[1] Yeezy influenced and inspired a multitude of other fashion brands.[2] Outside of the former Adidas collaboration, Yeezy is the name of Kanye's company Yeezy LLC and is not connected to Adidas.[3]
In October 2022, Adidas announced that it terminated its collaboration with West with immediate effect after the rapper made antisemitic remarks through various media outlets.[4][5]
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^Cite error: The named reference Forbes was invoked but never defined (see the help page).
^Woolf, Jake (August 29, 2016). "Yeezys Are the Most Influential Sneakers of 2016". GQ. Retrieved October 25, 2022.
^Olding, Rachel (2020-07-06). "Billionaire Kanye West's Company Gets Multimillion-Dollar PPP Loan From Trump Admin". The Daily Beast. Retrieved 2023-08-02.
^Reid, Jenni; Golden, Jessica (October 25, 2022). "Adidas terminates Ye partnership, Gap removes Yeezy items over rapper's antisemitic remarks". CNBC. Retrieved 2022-10-26.
^Masud, Faarea (October 26, 2022). "Adidas cuts ties with rapper Kanye West over anti-Semitism". BBC News. Retrieved 2022-10-26.
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