Father Christmas greeting South Australians at the Adelaide Town Hall in 2019
Status
Active
Genre
Christmas Pageant
Frequency
Annual
Location(s)
Adelaide, South Australia
Country
Australia
Years active
91
Inaugurated
18 November 1933 (1933-11-18)
Founder
Sir Edward Hayward
Previous event
4 November 2023
Next event
2 November 2024
Attendance
325,000+ (2019)[1]
Sponsor
National Pharmacies
Website
www.christmaspageant.com.au
The Adelaide Christmas Pageant is a parade held annually in the South Australian capital of Adelaide. Established in 1933, the event is staged annually on the second Saturday of November, typically from 9.30am except 2020 and 2021 where it was broadcast at 7:00pm. It comprises a procession of 85 sets and 1,700 volunteers, including some 63 floats, 15 bands, 164 clowns, dancing groups, and walking performers, all culminating in the arrival of Father Christmas.[2] The pageant is officially recognised as a "heritage icon" by the National Trust of Australia,[3] and a "state institution" by the Government of South Australia.[citation needed]
The pageant has been owned by the South Australian Government since 1996, and National Pharmacies has been the naming rights sponsor since 2019.[4]
The pageant route commenced on King William Street at South Terrace and ran through the city to terminate at Adelaide Town Hall. Before 2019, the pageant traditionally ended on North Terrace outside the John Martin's (later David Jones building) where from Father Christmas would proceed inside to the Magic Cave.[5] During the COVID-19 pandemic, the pageant was instead held in Adelaide Oval to a limited audience on a ballot system.
^"South Australians line the streets for 2018 Adelaide Credit Union Christmas Pageant". News.com.au. Sunday Mail. 10 November 2018. Retrieved 17 September 2019.
^"The Credit Union Christmas Pageant".
^"BankSA Heritage Items List". National Trust of South Australia. 20 October 2006. Archived from the original on 25 August 2006. Retrieved 2006-10-20.
^Douglass, Robyn (9 October 2018). "National Pharmacies to sponsor Adelaide's Christmas Pageant from 2019". News.com.au. The Advertiser. Retrieved 17 September 2019.
^"Adelaide Christmas Pageant's new route to end at town hall instead of David Jones' Magic Cave". ABC News. Australian Broadcasting Corporation. 17 August 2019. Retrieved 17 September 2019.
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