This article is about the former Acxiom Marketing Services division of Acxiom Corporation. For the former company known as Acxiom Corporation, see LiveRamp.
For other uses, see Acxiom (disambiguation).
Acxiom
Company type
Division
Industry
Database marketing
Founded
Conway, Arkansas, U.S. (2018)
Headquarters
Conway, Arkansas, U.S.
Key people
John Watkins, COO
Products
Audience Cloud Global Data Navigator InfoBase Personicx Unified Data Layer Real Identity
Number of employees
2,100+ (2018)[1]
Website
Official website
Acxiom (pronounced "ax-ee-um") is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns.[2] The company was formed in 2018 when Acxiom Corporation (since renamed LiveRamp) spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies.[3]
In 2018, The Interpublic Group of Companies acquired the Acxiom Marketing Services division of Acxiom Corporation and renamed it Acxiom LLC, with the remaining portion of Acxiom Corporation becoming the publicly held company of LiveRamp.[4]
The company has offices in the United States, Europe and Asia.
^"IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom". adweek.com. 2018-07-02. Retrieved 2019-02-05.
^"Acxiom Names Scott Howe CEO". clickz.com. 2011-07-28. Retrieved 2019-02-05.
^"IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom". mrweb.com. 2018-09-21. Retrieved 2019-02-05.
^Coffee, Patrick (2018-07-02). "IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom". www.adweek.com. Retrieved 2024-05-08.
Acxiom (pronounced "ax-ee-um") is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information...
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brokers report to have large numbers of population data or "data attributes". Acxiom purports to have data from 2.5 billion different people. Information broker...
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brokers report to have large numbers of population data or "data attributes". Acxiom purports to have data from 2.5 billion different people. Anonymity Bundesdatenschutzgesetz...
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and social engineering of political groups. The Vienna Teng song "Hymn of Acxiom" is about corporate data collection and surveillance. The film Gattaca portrays...
2012-06-08. Retrieved 2012-03-03. "About Acxiom - Corporate Governance - Board Committees - Acxiom". Acxiom.com. Archived from the original on 2011-09-27...
but finished in ninth. Morgan ran two races for the team in 1998 with Acxiom sponsorship at Heartland Park Topeka and Sears Point, finishing 28th, and...
devices. The company has provided advertising data to companies such as AOL, Acxiom, Catalist, Datalogix, and Experian. "4Info and WAU Movil Partner to Offer...
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