Activia is a brand of yogurt owned by Groupe Danone (Dannon in the United States) and introduced in France in 1987. As of 2013, Activia is present in more than 70 countries and on 5 continents. Activia is classified as a functional food,[1] designed to improve digestive health.[2]
In the 1980s, Danone researchers took interest in bifidobacteria. They developed a specific strain that can survive in the acidic medium of yogurt. In addition to traditional yogurt bacteria, they decided to add a probiotic strain. Activia products thus contain Bifidobacterium animalis DN 173,010, a proprietary strain of Bifidobacterium, a probiotic which is marketed by Dannon under the trade names Bifidus Regularis, Bifidus Actiregularis, Bifidus Digestivum and Bifidobacterium Lactis.[3] Danone launched Activia in France in 1987 under the "Bio" brand name.[4] The claims of health benefits have led to lawsuits in the European Union, Canada, and the United States, all of which have resulted in Danone having to modify their advertisement and pay compensations to customers.[5][6]
^"Europe puts health claims to the test". World Health Organization. September 2009. Archived from the original on 6 September 2009.
^"Activia, Deactiviated: FTC Forces Dannon to Modify Claims". Brand Channel. December 2010.
^"What is Bifidus Regularis". What is Bifidus Regularis?.
^"Substitution by an Unknown Target Brand ?" (PDF). Centre de Recherche DMSP. April 2008.[dead link]
^Cite error: The named reference guardian.co.uk was invoked but never defined (see the help page).
^Cite error: The named reference TorontoStar1 was invoked but never defined (see the help page).
Activia is a brand of yogurt owned by Groupe Danone (Dannon in the United States) and introduced in France in 1987. As of 2013, Activia is present in...
Jamie Lee Curtis (born November 22, 1958) is an American actress, producer, and children's author. Known for her performances in the horror and slasher...
same year a collaborative EP with Mr. Yote titled Milk Empire through Activia Benz. In March 2016, he released his third EP titled Little Grids, again...
Greek-style yogurt under the Activia Selects brand; Dannon Light & Fit Greek nonfat yogurt was introduced in 2012, and Activia Greek yogurt was re-introduced...
in their marketing of yogurt containing probiotic bacteria (Danactive & Activia), alleging that the claimed health benefits have never been proven. The...
to 2011, she was the face on Danone's UK advertising campaign for its Activia yogurt brand. In July 2014, she was awarded an honorary degree by the University...
brands and local brands. In 2018, Danone's international brands include: Activia, Actimel, Alpro, Oikos, Aptamil, Danette (Danet in some regions), Danimals...
Current Actimel Activia Alpro Bagley Evian Happy Family Horizon Organic International Delight Michel et Augustin Nutricia Silk Volvic Danone North America...
large financial penalty for falsely claiming its products Actimel and Activia boosted the immune system. Functional beverage Medical food Health claims...
31 January 2019. "Dannon Agrees to Drop Exaggerated Health Claims for Activia Yogurt and DanActive Dairy Drink FTC Charges that Evidence Supporting Benefits...
Current Actimel Activia Alpro Bagley Evian Happy Family Horizon Organic International Delight Michel et Augustin Nutricia Silk Volvic Danone North America...
girl that everyone wanted to be." Simpson had appeared in an advert for Activia yogurt, having been scouted to be involved and had also been approached...
Current Actimel Activia Alpro Bagley Evian Happy Family Horizon Organic International Delight Michel et Augustin Nutricia Silk Volvic Danone North America...
Current Actimel Activia Alpro Bagley Evian Happy Family Horizon Organic International Delight Michel et Augustin Nutricia Silk Volvic Danone North America...
Current Actimel Activia Alpro Bagley Evian Happy Family Horizon Organic International Delight Michel et Augustin Nutricia Silk Volvic Danone North America...
Current Actimel Activia Alpro Bagley Evian Happy Family Horizon Organic International Delight Michel et Augustin Nutricia Silk Volvic Danone North America...
(and formerly in Hungary, Bulgaria, Romania and The Netherlands) through Activia from Safi Danone KSA.[citation needed] Chr. Hansen A/S from Denmark has...
Current Actimel Activia Alpro Bagley Evian Happy Family Horizon Organic International Delight Michel et Augustin Nutricia Silk Volvic Danone North America...
Current Actimel Activia Alpro Bagley Evian Happy Family Horizon Organic International Delight Michel et Augustin Nutricia Silk Volvic Danone North America...
they are buying healthy products when, in fact, they are not. Dannon's Activia yogurt was advertised as scientifically proven to boost the immune system...
This was followed shortly after by the Sportswear EP, released via the Activia Benz label. In June 2016, London rapper Shygirl released her debut single...
status unknown (link) "Dannon Agrees to Drop Exaggerated Health Claims for Activia Yogurt and DanActive Dairy Drink FTC Charges that Evidence Supporting Benefits...
Current Actimel Activia Alpro Bagley Evian Happy Family Horizon Organic International Delight Michel et Augustin Nutricia Silk Volvic Danone North America...
item on the company website. She also fronted an advertising campaign for Activia Yoghurt. In January 2009, McAndrew helped Benenden Healthcare Society,...
Current Actimel Activia Alpro Bagley Evian Happy Family Horizon Organic International Delight Michel et Augustin Nutricia Silk Volvic Danone North America...
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