A Night at Studio 54 is a compilation album released by Casablanca Records in June 1979, featuring disco music played frequently at New York City's famous nightclub Studio 54. Conceived by the record label and direct response television company I&M Marketing with the co-operation from Studio 54 founders Steve Rubell and Ian Schrager, A Night at Studio 54 was also a double album, with its music segued between tracks by disc jockeys Marc Paul Simon and Roy Thode for continuous playing, reminiscent of the nightclub itself. The album was originally going to contain crowd noise recorded at the club too, but the idea was dropped before release as it brought a decrease in sound quality.
Believing the album wouldn't sell with traditional promotion based on the album's content being readily available elsewhere, I&M Marketing's innovative campaign for the album saw them spend $100,000 on advertising on radio and television, tagging local retailers in different regions on the spot. The campaign was a success and the album peaked at number 21 on the Billboard 200 chart. The album was also a critical success and was certified Gold by the Recording Industry Association of America (RIAA) for sales of over 500,000 copies, although the album went on to sell almost a million copies. Despite the album's success, it has been out of print since its original release and has not been re-released on CD.
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