988 FM is a Malaysian Chinese-language radio station. The stations broadcast area covers West Malaysia (except Kuala Terengganu and Kota Bharu) and Singapore. The station is managed by Star Media Radio Group, a wholly owned subsidiary of Star Media Group Berhad. 988 FM began broadcasting in 1996 as a trilingual radio station,[1] with 50% Chinese content and became a fully-fledged radio station in December 1997. The station aims to reflect and cater to the different Chinese-speaking cultures of Malaysia.[2]
In the surveys conducted by GfK in the first half of 2022, 988 FM commanded a weekly listenership of 2.17 million. The amount contributed to 42% of listeners from the total listenership of Malaysian Chinese radio stations.[3] The station is the number one Chinese-language station in the northern region of West Malaysia (Perak, Kedah, Penang, and Perlis).[4]
988 FM is currently one of Malaysia's top three Chinese language radio stations, targeted at urban and suburban listeners, primarily professionals, managers, and adults. 988 FM plays the latest hits music, trends, and infotainment. 988 FM's tagline is "友声有色" (Sound of colours).
^Tri-Lingual Radio For Malaysia, Censorship Exemption In Korea. Billboard. 10 August 1996. Retrieved 10 February 2014.
^Cite error: The named reference get was invoked but never defined (see the help page).
^"988FM comes out tops in popularity, exclusivity". The Star. Retrieved 5 January 2022.
^"Star Radio getting louder". The Star (Malaysia). 28 November 2015. Retrieved 29 November 2015.
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