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618 shopping day is a shopping festival created by JD.com. The festival is celebrated annually on the 18th June (6th Month), hence the name '618'.[1]
'618' is significant as is the date JD.com was founded by Liu Qiangdong on 18th June, 1998.[2]
It was first started in 2010, as a competitor to the shopping festival launched by rival Taobao, Singles' Day (or Double 11 in Chinese).
In 2022, JD.com saw slower growth in the 618 shopping day event, due to slowing economic conditions and COVID-19 outbreaks in china.[3][4][5]
^"JD's priority for 618 2017: Online + offline in 5 areas". June 2017.
^"Why June 18th (618) became a Shopping Festival?". Eggsist | IT advisory firm in China - Internationalization and software development. 2021-06-21. Retrieved 2022-06-22.
^Kharpal, Arjun (2022-06-16). "China's multi-billion dollar shopping festival tests e-commerce giants and consumer appetite". CNBC. Retrieved 2022-06-22.
^Ahern, Brendan. "Shopping Festival Sales On June 18 Rise & Highlight New Consumer Habits, Asian Equities Flash Risk Off". Forbes. Retrieved 2022-06-22.
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