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Award
2012 MTV Video Music Brazil
Date
September 20, 2012
Location
Espaço das Américas
Website
http://vmb.mtv.uol.com.br/
Television/radio coverage
Network
MTV Brasil
← 2011 ·
MTV Video Music Brazil
The 2012 MTV Video Music Brazil, known as VMB 2012 in Brazil, was held on September 20, 2012, and yook place at the Espaço das Américas, São Paulo. It awarded the best in Brazilian music and popular culture in the year of 2012.
With 'street culture' as the awards theme, the VMB 2012 overcame the previous edition as the greatest VMB ever. The event had an audience of 4000 people, and it was four hours long, one hour for the pre-show, two for the main show, and one for after-show, like the previous editions. As the 2011 Video Music Awards, the awards, for the first time, didn't have a host.
For this edition, some concepts of the previous edition was maintained. It was continue to emphasize the alternative scenario of Brazilian music, but, this time, the popular one gained more space. Some popular artists returned to be indicated, like the happy rock band Restart, winner of 5 categories in 2010.
The voting was also reformulated. New categories were created: Best Band, Best Female and Best Male Act. The public has regained emphasis and chose the finalists in each category until September 3. From there, the VMB academy chose the winners. The exceptions were the categories Hit of the Year and International Artist, which were exclusively by popular vote.
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