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2011 MTV Video Music Aid Japan information


2011 MTV Video Music Aid Japan
DateJune 25, 2011
LocationMakuhari Messe
Hosted byAKB48
Wei Son
Kozue Akimoto, Marie Ishikawa, Shion Miyawaki from Shibuhara Girls[1]
Television/radio coverage
NetworkMTV Japan
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The 2011 MTV Video Music Aid Japan were held in Chiba on June 25, 2011, at the Makuhari Messe.[2] The VMAJ were the culmination of MTV Japan's Music of Hope campaign, the channel's multiplatform response to the 2011 Tōhoku earthquake and tsunami.[3] The 2011 awards were marked the ten-year anniversary of the MTV Video Music Awards Japan.

On May 1, a pre-event to promote the awards was held, starting at 4 pm (JST) at the Yoyogi National Gymnasium. Performers included the singer Nishino Kana and the boy band MBLAQ.[4] Additionally, MTV Japan donated 10 Yens per vote to the Japanese Red Cross.[5]

Lady Gaga opened the show trapped in a giant spider web for her performance of "The Edge of Glory", the latest single from her third album Born This Way. Later, Gaga climbed to the top of the stage to a custom-made spider-shaped piano inspired by Maman, the ten-metre Louise Bourgeois sculpture located in Roppongi Hills in Tokyo, and performed "Born This Way".

The winners were announced on July 2, on a special program. The big winner was Lady Gaga with three awards, including Video of the Year, Best Female Video and Best Dance Video.

  1. ^ "Popular model: 'It's my treasure', Wei Son hugged by and photographed with Lady Gaga" Archived November 21, 2011, at the Wayback Machine, June 27, 2011, Livedoor News (in Japanese)
  2. ^ "International music event will go live on June 25, 2011 to benefit the Japanese Red Cross". MTV Asia. April 1, 2011. Archived from the original on March 4, 2016. Retrieved April 1, 2011.
  3. ^ "TENTH ANNUAL MTV VIDEO MUSIC AWARDS JAPAN TO BECOME MTV VIDEO MUSIC AID JAPAN". MTV Japan. April 26, 2011. Archived from the original on May 12, 2011. Retrieved May 13, 2011.
  4. ^ "MBLAQ and Nishino Kana to perform for MTV Video Music Awards Japan 2011". koreaboo.com. February 20, 2010. Archived from the original on March 15, 2012. Retrieved April 1, 2010.
  5. ^ "ノミネート作品の投票がスタート!1票につき10円がMTVから寄付されます。" (in Japanese). MTV Japan. May 2, 2011. Archived from the original on May 27, 2011. Retrieved May 13, 2011.

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