The World Series of Poker Europe (WSOPE) is the first expansion effort of World Series of Poker-branded poker tournaments outside the United States. Since 1970, participants have had to travel to Las Vegas if they wanted to compete in the World Series of Poker (WSOP). Although the WSOP held circuit events in other locations, the main tournaments, which awarded bracelets to the winners, were exclusively held in Las Vegas. The inaugural WSOPE, held in 2007, marked the first time that a WSOP bracelet was awarded outside Las Vegas.[1]
In 2004, Harrah's Casinos purchased the rights to the WSOP label. Harrah's later purchased London Clubs International (LCI). LCI operates three casinos in the London area—Fifty, Leicester Square, and The Sportsman. After the purchase of these casinos, Harrah's decided to expand its WSOP label into Europe.[2] European casinos typically have a different environment than those in the U.S.[2] Jeffrey Pollack, the WSOP Commissioner, indicated that the WSOPE would have a "style and flair that is both unique and appropriate to the setting. So don't be surprised if we require participants to wear blazers at the tables. If James Bond were hosting a poker tournament it may look like the World Series of Poker Europe."[2]
In marketing the WSOPE, Harrah's Casino did not rely upon the reputation of Harrah's or the WSOP alone. On 5 July 2007, Harrah's announced its alliance with England-based Betfair, one of the largest online gaming companies in the world. The agreement, the largest-ever union of an online and offline gaming company, is intended to build on Betfair's European reputation in advertising the WSOPE.[3] Due to changes in U.S. laws, effective in 2007, the WSOP could no longer accept money from online gambling companies. This prevented the WSOP from acknowledging WSOP qualifiers from online events. The WSOPE is not bound by this limitation. The United Kingdom Gambling Act of 2005 allows for legal regulated online poker sites.[4] Furthermore, as the laws that govern the age of gambling differ in England than the U.S., the WSOPE admits younger players. In 2007, one of these younger players, 18-year-old Annette "Annette_15" Obrestad became the youngest player to win a WSOP bracelet event.[5]
The second WSOPE took place between 19 September and 1 October 2008. It consisted of four events held at the Casino at the Empire in Leicester Square, London. The 2008 WSOPE was particularly notable, as Jesper Hougaard became the first person to win a bracelet at both the WSOP and WSOPE. Three-time bracelet winner John Juanda won his fourth bracelet in the WSOPE Main Event. Ivan Demidov, who was one of the November Nine—players scheduled to play in November for the WSOP Main Event—advanced to the final table of the WSOPE, becoming the first player to make it to the final table at both the WSOP and WSOPE Main Events.[6]
^"Harrah's Set to Launch World Series of Poker Europe". Gaming Business. 27 February 2007. Archived from the original on 30 September 2007. Retrieved 25 July 2007.
^ abcWarner, Eric (27 February 2007). "Stay classy, London: Jeffrey Pollack on the World Series of Poker Europe". Pokerlistings.com. Poker Listings. Archived from the original on 30 May 2009. Retrieved 27 July 2007.
^"Harrah's Selects Betfair.com as 'Presenting Sponsor' of World Series of Poker Europe". PRweb.com. PRweb. 5 July 2007. Archived from the original on 19 June 2008. Retrieved 8 February 2009.
^World Series of Poker (WSOP) Comes to Europe This Fall Archived 19 February 2009 at the Wayback Machine 27 February 2007. Pokerpages.com. Accessed 25 July 2007
^"£10,000 NLHE, Final Table: Annette Obrestad Makes History". Pokernews.com. Archived from the original on 30 May 2009. Retrieved 9 May 2009.
^Bradley, Lance (2 October 2008). "WSOPE: Ivan Demidov Makes Historic Double Final Table Appearance". BluffMagazine. Archived from the original on 8 July 2011. Retrieved 8 February 2009.
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