10x10 Photobooks is a non-profit organization founded to "foster engagement with the global photobook community through an appreciation, dissemination and understanding of photobooks." Founded in 2012, 10x10 is a presenter of public photobook events, including reading rooms, salons, and online communities, as well as a publisher of art catalogs representing the photobook medium. "Photo books are now recognized as a separate art form, a subgenre of the larger universe of photography, and their importance has prompted a recent spate of books about photo books."[1]"10×10 was inspired in part by lack of direct access for the general public to many of these books, some of which were published decades ago in limited editions."[2] Together, they organizes public events in the form of salons and what they call "reading rooms" — touring interactive exhibitions of photobooks that invite viewers to sit and leaf through a curated selection of works. In addition to this public programming, 10x10 publishes their own books based on specific themes that coincide with some of their major reading rooms.[3]
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