As technology advances, it will become easier to create and maintain intelligent machines that will gauge human behavior and track it in new ways. For example, AI will help restaurants play music based on the preferences of the guests and change the wallpaper to match the crowd’s tastes. It will also become easier for organizations to create personalized messages for their customers, and the future of corporate communications will depend on the way it uses these new technologies.
In a recent report, Oxford University predicted that AI will replace 47% of jobs in 2033. Another OECD report found that AI could eliminate 9% of jobs in 21 member nations. McKinsey predicts a dynamic development of AI throughout consumer devices. That’s pretty scary, but it does not mean AI will kill the corporate communications industry. It simply means that the world is entering a new era of communications.
In the case of the Associated Press, AI is already transforming the way journalists write short news. By 2015, the news service had AI systems that created 3,700 earnings reports for companies. That was 12 times more than the AP’s business reporters could create on their own. And this is only the beginning. The next step in AI is to train AI systems to recognize the tone of language used in news reports.
While many people will welcome the automated technology that will make customer service even easier, it won’t replace humans altogether. For example, it will be impossible to answer every consumer’s question. However, with the help of artificial intelligence, businesses can create customized content for their customers, addressing their needs and expectations. This, in turn, will improve the efficiency of their business communications and help the marketing teams focus on more creative business operations.
AI will also allow companies to develop more convenient, relevant and personalised communications. The ability to understand a customer’s mood can help marketers to offer more upsells and cross-sells. In addition, it will make customer service more personalized, which will reduce churn. It will also allow businesses to conduct sentiment analysis, a critical aspect of customer service. Once this happens, it will be possible to analyze customer sentiment in real time and use this information to better understand the needs of their customers.
AI is also changing the way businesses use social media for business collaboration. Social media is becoming a common place for personal conversations, but it can also create a problem if employees are not able to link it with their work. By combining sentiment analysis with NLP, AI-powered platforms can identify and prioritize employee engagement and link it to business outcomes. Furthermore, AI is also capable of predicting the type of content most likely to be shared and engage an employee.
AI will be able to design template for messages and brochures that speak to the reader’s soul. It can even create chatbots to help customers online. Though AI is not yet at the point of delivering 100% satisfaction to customers, it will become better over time. Until then, it’s hard to imagine how AI will change the way businesses interact with their customers. For now, AI will not be able to replace human employees.
AI will change our lives. Alexa has replaced the kitchen timer. Driver-assist features regulate the distance between cars in front of us. The future will have AI, and it will have a profound effect on everyone’s lives. AI is poised to accelerate the digital transformation of the world economy. The McKinsey Global Institute predicts that AI will affect every sector of the world’s economy, but it will be most visible in sales and marketing. As a result, AI has the potential to unlock $2.6 trillion in business value.
Artificial intelligence will enhance human intelligence by augmenting human skills like speech recognition, visual perception, and decision-making. It can even improve information-transmission techniques. AI can identify which approaches work well and which do not. It can analyze your audience and recommend music based on what they’re most likely to like. Its capabilities will improve your ability to create and deliver content that is relevant to your target audience. Intelligent chatbots will replace the human job of answering repetitive questions.
As the internet of things continues to grow, machine learning will become increasingly important. The technology is already able to analyze vast amounts of data and contextualize it. Machine learning algorithms can even detect anomalies in data. By 2025, ninety-five percent of devices will contain smart assistants. This type of AI can even help preventative maintenance. So, how can AI help with corporate communications? Once you start using it, you will notice a profound change in the way you interact with your clients.