What is Google Search Engine?

Google Search or more commonly known as Google, is an all-encompassing search engine provider offered by Google. Managing more than 3.5 billion daily searches, it holds a 92-percent share of the search market worldwide. It’s also the second most-visited site on the internet.

Google Search Engine, more importantly, is an effective link disavowing service. Many of the links that you build on Google while optimizing for key phrases, will be from other websites. These “others” may have varying motivations. Some are there to promote their own products and services. Others use their own links to gain higher rankings in Google Search Engine Results Pages (SERPs).

What is Google Search Engine?
What is Google Search Engine?

Link Building & Social Bookmarking Service: Social Bookmarking is where other web pages and blogs use your links to bookmark their own pages and posts. These links are a way of boosting your visibility and rank within Google’s indexing system. As your presence grows within Google Search Engine, your web page ranking will increase. The higher rank you have, the higher your web page will be listed. This will result in increased traffic to your websites.

Google Search Engine Ranking Factors (SERPs): Google has implemented a new ranking algorithm which dramatically changes the landscape of search engines. Basically, Google is trying to provide a better user experience with its SERPs. In fact, Google’s new algorithm rewards users who search and navigate within their own Google pages more than external websites. To put it simple, they want your site to be visible and the one’s that you link to.

Changes in Google Search Engine Ranking Factors (SERPs): Google introduced two new algorithms that have really changed the game for SEO professionals. One algorithm rewards content, while the other rewards sites that have specific keywords. According to Google, these two changes will improve the quality of user experience. On the one hand, the results given by Google through the Google Search Engine Ranking Factors (SERPs) are not directly proportional to the amount of traffic. However, this ranking factor still has an impact on your website as well as the SERPs.

Google Page Rank & Google Search Engine Ranking Factors: Google uses several factors to calculate a page rank and these are also indirectly linked to the Google Search Engine Ranking Factors. Google determines your Google Page Rank based on several factors such as the number of incoming links, the total amount of text on your web page and the keyword density of your content. Moreover, there is also a Google Panda & Google Penguin update releasing which gives a penalty to sites which use over-optimization techniques. Google Panda & Google Penguin increase your competitors’ visibility and reduce your chance of being listed in Google results. However, the recent updates by Google have made SEO’s job harder. You cannot just rely on Google SEO and expect results.

Google Panda & Google Penguin Updates & Their Affect on SEO: Google Panda & Google Penguin updates reduced the amount of links and time spans for links. This meant that you could only achieve a high page rank if you used proper link building strategies. However, the recent Google Panda & Google Penguin update revived the game and made SEO specialists’ job even harder. They have to work even harder in order to achieve a good ranking. As a result, many SEO experts are saying that this might be the end of SEO optimization as we know it.

In conclusion, the recent changes by Google to their Google Search Engine algorithm means that it will be difficult for SEO professionals to obtain a high page rank. Moreover, if you consider the Google Panda & Google Penguin updates, you must also consider the impact of the algorithms in terms of usability and user friendliness. Therefore, while it is true that Google has taken down the walls that were hindering SEO professionals, the best solution is still to build backlinks.

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