Australian brand of chocolate coated honeycomb bar
Violet Crumble
Product type
Chocolate bar
Owner
Robern Menz
Produced by
Robern Menz
Country
Australia
Introduced
1913
Previous owners
Nestlé Hoadley's
Website
violetcrumble.com.au
Violet Crumble is an Australian chocolate bar. The bar is a crumbly honeycomb toffee centre coated in a layer of compound chocolate.[1] It was first made by Hoadley's Chocolates in South Melbourne around the year 1913; and is currently made in Adelaide, South Australia by Robern Menz[2] after a period of ownership by Nestlé. Its advertising slogan is "It's the way it shatters that matters", and previously was "Nothing else matters". The bar shares similarities to the Crunchie bar made by British firm Cadbury. Aside from Australia, it is available in Hawaii and a few other places, including Hong Kong, and Mollie Stone's Markets and Cost Plus World Market in the United States.
^"Chocolate Bar Ingredients". Nestlé. Archived from the original on 23 July 2011. Retrieved 4 June 2011.
^Keogh, Melissa (10 October 2018). "Robern Menz begins Violet Crumble production in SA". Brand South Australia News.
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