Amazon offers multiple lines of privately labeled products. These are available on Amazon.com, Amazon Fresh, Prime Pantry, Prime Now, Amazon Go, and Whole Foods Market. Amazon houses its in-house brand offerings under the “Our Brands” label, which is separate from exclusive brands. Exclusive brand items are third party offerings sold exclusively through Amazon.[1] Some of Amazon's store brands require an Amazon Prime membership to purchase.
^Evans, Katie (2019-01-14). "How many private-label brands did Amazon add in Q4?". Digital Commerce 360. Archived from the original on 2019-07-22. Retrieved 2019-07-10.
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