The International Journal of Bank Marketing is a peer-reviewed academic journal in the field of financial services marketing. It was established in 1983 by MCB University Press (now Emerald Group Publishing).[1]
The journal has an Impact Factor of 5.1 and is ranked as an A journal by the Australian Business Deans Council (ABDC).[2]
^"Electronic Journals Library | International Journal of Bank Marketing".
^"https://abdc.edu.au/wp-content/uploads/2020/03/abdc-2019-journal-quality-list-review-report-6-december-2019_2.pdf". {{cite web}}: External link in |title= (help)
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