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Dialogue is defined as “any negotiated exchange of ideas and opinions”.[1] Public relations can facilitate dialogue by establishing channels and procedures for dialogic communication.[2] Dialogic theory argues that organizations should be willing to interact with publics in honest and ethical ways in order to create effective organization-public communication channels.[3]
^Kent, M.L. (1998). "Building dialogic relationships through the World Wide Web". Public Relations Review. 24 (3): 321–334. doi:10.1016/S0363-8111(99)80143-X.
^Cite error: The named reference :1 was invoked but never defined (see the help page).
^Kent, M.L. (2003). "The relationship between web site design and organizational responsiveness to stakeholders". Public Relations Review. 29: 63–77. doi:10.1016/S0363-8111(02)00194-7.
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