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South Korea's advertising industry is a growing multibillion-dollar industry with aims to increase consumer spending. The method of advertising most companies primarily used based on the amount spent is television, followed by newspaper ads. With the rapidly increasing number of internet users across generations, companies are also branching out and spending more for internet ads. In fact, internet advertising revenue generated 12.2% of the gross revenue from the Korean advertising industry, which is 6 times the amount from 2001. Although growth seems to be continuous, significant decreases or low levels of spending on advertisement is seen during the recovery and development stages after the Korean War, and the Asian Financial Crisis of 1997.
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